eMerchant Workshop

Course Outline:

1. Website Essentials

Characteristics of The Internet

Strategies and Techniques

Unique Selling Propositions

Essential Principles for Websites and Marketing

Advanced Website Promotion

Promoting Website off the Internet

Selling and Marketing on the Internet

2. Building Relationships with Customers

About your Customers
Life Time Values
Getting New Customers and Keeping Them
Expanding your Customer Base
Principles of Internet Writing
Email, Promotion and Product Writing
Marketing Services on the Internet
Systems for Building Relationships

About the Trainer:

SIMON YEOMaster of Applied Finance (Adelaide, Australia), P. Grad. Dip. (eCommerce & Marketing) (United Kingdom), B.Com (Marketing & eCommerce) (Western Australia, Australia)

Mr. Simon Yeo is a Trainer, a Speaker as well as a Professional Excellence Consultant. He brings with him more than ten years of experience in conducting numerous training sessions and workshops for ebusiness, online and offline marketing.

Over the years, Simon has been conducting ebusiness and marketing training and coaching to business owners, CEOs, directors, entrepreneurs and their staff on effectively having their business on the Internet, working with them through the essential strategies to ensure their online success.

Workshop Format:

The workshop can be conducted in following ways to fit your preference and busy schedule.

1. Personal Training

2. Group Training

What You Walk Away With:

Network with other business owners and power up your own referral customer base.

Special rates to advertise on search engines.

Training materials to guide you throughout the workshop.

For more information, please call Simon at (65) 6270 9052 or email at simon@syanconsulting.com